LA GRANDE — Jamison Williams sees more than faceless automotive parts when observing vehicles rolling through Northeastern Oregon.

Williams also sees potential canvases.

Williams is the car wrapper for Rob’s Speedy Delivery, a company with offices in La Grande and Pendleton. Rob’s Speedy Delivery recently added a customized vehicle wrapping operation, Let’er Wrap, to its list of services. Williams’ skills are having a growing impact on car wrapping in the region.

“Jamison is the best,” said Carolyn Dooley, co-owner of Rob’s Speedy Delivery.

Williams is now wrapping between five and 10 vehicles a month. Car wrapping changes the look of one’s vehicle without having to repaint it. A vinyl film wrap completely or partially covers a vehicle, very often topped with a message advertising a product or service.

It is a taxing process that can take up 60 hours. Still, Williams speaks of wrapping like it is a labor of love. He said he enjoys immersing himself in each project because of the opportunity it provides him to perform transformations.

“I take something that is flat and try to make it come to life,” he said.

Williams has been working in the customized car wrapping field for more than 30 years and embraces the dynamic elements of his craft.

“Every job is totally different,” he said. “There is never a dull moment.”

Williams pours his soul into each project.

“I have a passion and a drive which are huge,” he said.

Much of Williams’ time is spent making the vinyl wrap appear seamless and flowing. The effect is achieved only after painstaking attention is paid to detail, he said. He is aided by materials and equipment that is always improving and provides better color stability and more protection from the sun. The better products allow the car wrap to remain in good condition for five to six years, he said.

While improved technology helps car wrappers like Williams, much of the time he finds himself drawing upon not cutting-edge items but something more fundamental.

“The biggest tool in my toolbox are my fingers,” he said. “The work is often very intricate.”

Most of the car wraps Williams makes are for businesses and first responder agencies, including law enforcement and ambulances services. He also does car wrapping for private citizens who are not marketing anything. Some people often want their vehicles to reflect who they are.

“Cars represent people’s personalities,” he said.

Williams, who does all of his own design work, is skilled at understanding what customers want their car wrap to look like.

“He is very intuitive,” Dooley said.

Williams previously worked for the graphic design division of Emergency Responder Services, Pendleton, making car wraps for first responder vehicles. The company moved to Boise, Idaho, in 2022. Dooley, a friend of Williams, did not want him to have to move to Idaho so she purchased the graphic design division of Emergency Responder Services for Rob’s Speedy Delivery and renamed it.

Dooley said having Williamson on staff is a plus not only because he provides a popular service. She explained that it’s fun to have an up-close look into the world of car wrapping.

“We all love being around cars,” she said.