LOS ANGELES, Feb. 18, 2025 /PRNewswire/ — MATTER OF FACT, an emerging leader in clinically proven, science-backed skincare, is proud to announce its exclusive professional channel partnership with CosmoProf, a premier distributor of professional beauty products and education. Starting in April, MATTER OF FACT will be available in select CosmoProf locations across the United States, as well as online at CosmoProfBeauty.com.

This collaboration marks MATTER OF FACT’s first venture into the professional beauty channel, reinforcing its commitment to advancing the beauty industry by empowering salon professionals with innovative and streamlined skincare solutions. The partnership closely follows the brand’s acquisition by Next8 Investments, a beauty incubator founded by beauty industry disruptors, Edward Connaghan and Denise Russell – formerly the brand architects behind Olaplex and K18 Hair.

Transforming the Professional Beauty Channel

“At MATTER OF FACT, our mission has always been to bring cutting edge formulas and clinically proven skincare to the forefront,” said Paul Baek, Founder and Formulator. “Our results-oriented and research-driven approach has always been especially appreciated by dermatologists, aestheticians, hairstylists and other aesthetics and beauty professionals. We are so excited to work with them through our partnership with CosmoProf, where we’ll be able to enhance and work synergistically with the services they provide.”

Through this partnership, CosmoProf professionals will gain exclusive access to MATTER OF FACT’s innovative skincare line, featuring patented and patent-pending technologies and a steadfast commitment to clinical efficacy. The partnership also includes a robust educational initiative designed to empower beauty professionals with in-depth knowledge of skincare science, clinical claims, and product efficacy. This initiative aims to build trust among dermatologists, aestheticians, skincare professionals, hairstylists and their clients while fostering a new standard of skincare expertise in the professional beauty space.

Breaking Boundaries, Driving Innovation

Traditionally focused on haircare, CosmoProf’s decision to introduce the clinically proven skincare line to professionals is a move predicted to redefine the professional beauty channel. By offering salon professionals access to MATTER OF FACT’s cutting-edge products, the partnership provides a unique opportunity to integrate simple, sophisticated skincare into their services, creating additional revenue streams through in-service treatments and complementary at-home maintenance routines.

Empowering Professionals, Enhancing Beauty Routines

The exclusive launch of MATTER OF FACT at CosmoProf underscores the brand’s dedication to advancing the professional beauty industry,by bridging the gap between haircare and skincare as self-care, with innovative yet intuitive routines backed by science and research, with proven results.

With training and certification programs tailored to CosmoProf, MATTER OF FACT ensures that professionals can confidently educate clients about the benefits of clinically proven skincare, and consult on specific skincare concerns and needs. This approach not only enhances the client experience but also strengthens the role of professionals as trusted beauty experts.

About MATTER OF FACT

Founded by Paul Baek, MATTER OF FACT is an advanced, innovation-driven skincare brand committed to delivering high-performance, clinically proven products backed by patented and patent-pending technologies. The brand’s dedication to transparency, efficacy, and innovation has earned it a reputation as a trusted name in the skincare industry.

About Next8 Investments

Next8 Investments is a beauty incubator founded by beauty industry disruptors, Edward Connaghan and Denise Russell – formerly the brand architects behind Olaplex and K18 Hair. Connaghan and Russell are acclaimed entrepreneurs known for their innovative solutions and strategic partnerships. With a focus on biotechnology, they continue to foster groundbreaking advancements in skin and hair care. Their company, Next8 Investments, aims to support emerging founders in the beauty and biotech industries and “pioneer” new technologies in human biology, artificial intelligence (AI) and genetics.

About CosmoProf

CosmoProf is a leading distributor of professional beauty products and education, serving licensed professionals across the hair, nail, and skincare industries. With a mission to empower beauty experts through cutting-edge products and training, CosmoProf is a trusted partner for professionals nationwide.

Media Contact: matteroffact@infinitycreativeagency.com

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SOURCE MATTER OF FACT