Samyang Foods Invites Fans to a Flavor Packed Experience to Spice Things Up at the Festival with Buldak Hot Sauce

LOS ANGELES, March 24, 2025 /PRNewswire/ — Samyang Foods – the parent company of social media’s most viral instant noodles, Buldak – today announced its role as Official Sauce Partner of Coachella Music & Arts Festival. As the first Korean brand to become an official partner of the annual music festival, Samyang Foods is this year’s exclusive partner in the hot sauce and ramen categories.

Recently recognized as a top brand preferred by U.S. based Gen Alpha consumers, Buldak has solidified its position as a symbol of Korean food’s global influence. Through the brand’s Coachella partnership, Samyang Foods will drive further global awareness for its popular Buldak Spicy Ramen and Buldak Sauce, which has emerged as a leading Korean sauce.

Samyang Foods’ pop-up experience, located across from Coachella’s Indio Central Market, will revolve around Buldak Sauce, allowing festival goers to engage in unique, interactive events. The Buldak pop-up will offer sampling opportunities for attendees to experience Buldak Sauce firsthand, alongside a variety of dishes that pair well with the fiery sauce.

“By participating as an official partner at Coachella, a global festival of music and culture, we are creating a unique opportunity for global consumers to experience Buldak Sauce in new ways, further strengthening our brand’s global presence. Moving forward, we will actively engage with consumers through offline interactions while ensuring that these experiences spread digitally, helping ‘Buldak’ establish itself as a true global brand,” said Chun Byung-woo, Chief Strategy Officer at Samyang Foods.

Buldak Sauce will be available across the festival grounds, so fans can add a little spice to their day at the festival, whenever they want. Coachella’s General Store will also feature various Buldak-branded products, including Buldak Sauce and Buldak Spicy Ramen for sale.

ABOUT SAMYANG FOODS

Samyang Foods is the originator of South Korea’s first-ever instant ramen, launched in 1963, delivering much-needed sustenance in a convenient and affordable package. Over six decades, Samyang Foods’s innovative thinking and creativity have broadened the culinary landscape, providing nourishment and exciting new flavors to the world. Samyang Foods is the parent company of globally beloved food brands – Buldak, Tangle and Samyang. Whether offering comfort and joy, or igniting diverse and fresh inspiration, Samyang Foods is committed to enriching lives and paving the way for a prosperous future. Visit SamyangAmerica.com to learn more.

Media Contact samyangfoodsusa@dkcnews.com

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SOURCE Samyang Foods