With or Without Alcohol, Discerning Drinkers of Olé Can Have It All!

LOS ANGELES, March 25, 2025 /PRNewswire/ — With the ongoing spike in popularity of Tequila*, we’ve been searching for cocktails that capture the celebratory spirit of this iconic drink—ones as versatile as we are. We crave the rich, complex, adult taste and quality of a freshly made drink, but without the highs and lows of those made with loads of added sugar, hidden calories, artificial sweeteners, or more alcohol than you care to consume before sunset. Sometimes, we’re not feeling alcohol at all—still, no flavors should be off limits. In other words, we want it all.

Today, the Olé Cocktail Co.™ introduces its premium Tequila Cocktails and Mocktails crafted for those of us that settle for nothing less than everything. Amazing taste. Premium Tequila. Quality ingredients that make this unique flavor even more refreshing and give even more of us reasons to get together. Olé comes in Margarita, Paloma, Chili Mango, and Tequila Sunrise Cocktails. They’re made with authentic ingredients: premium Blanco Tequila from Jalisco, Mexico, real blue agave nectar, real fruit juices, and in some, a pinch of sea salt—never artificial sweeteners or colors. They have half the sugar found in some popular traditional made-to-order cocktails, and they’re all gluten-free and vegan friendly.

And for those skipping alcohol or pacing themselves, Olé has crafted Margarita and Paloma Mocktails that celebrate the earthy, floral flavor of agave nectar, nonetheless. They’re made with stylish, trailblazing drinkers in mind—so you can switch seamlessly between sophisticated options. Both versions deliver a light sparkle, crisp finish, and endlessly refreshing taste.

“People are drinking more fluidly than ever. They aren’t stuck in an ‘either-or’ mindset when it comes to authentic-tasting cocktails—with or without alcohol—that go anywhere they want to go. They want a drink that fits their lifestyle, their moment, and their choice. Olé was created to deliver that experience,” said Tracey Sivak, Vice President & General Manager, Mark Anthony Ventures, who is launching Olé in the U.S.

U.S. Launch Kicks Off at the Natural Product Expo West 2025 & The Los Angeles Marathon

After recently debuting at Natural Products Expo West and making a splash at the Los Angeles Marathon, where thousands of athletes and spectators got a first taste, Olé is now hitting shelves across California, Arizona, and Nevada, redefining premium taste in Tequila cocktails for U.S. markets.

About the Olé Cocktail Co.

Olé is a first-of-its-kind Tequila-based RTD brand from the Olé Cocktail Co., offering an authentic-tasting drinking experience with quality ingredients in both Cocktail and Mocktail options. Inspired by the way modern tastemakers drink, Olé delivers premium ingredients, balanced flavor, and choice without compromise—because great taste and quality ingredients should never be trade-offs. Olé Your Way. All Day.

For more information, visit www.olecocktails.com or follow us on Instagram @olecocktails.us & TikTok @olecocktailsus.

Please drink responsibly. All registered trademarks used under license by Olé Cocktail Co., Chicago, IL

Olé Cocktails – Per 12 fl oz – average analysis: Calories: 134-139; Carbohydrates: 8g; Fat: 0g; Protein: 0g.

*Source: Circana Scan Data, Latest 52 weeks ending 9/1/24

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SOURCE Olé Cocktail Co.